PostIQ https://gopostiq.com/blog Marketing for home service contractors: what to post, where, and how to tell whether it worked. en-us GBP posts vs Local Services Ads: which one you are actually paying for https://gopostiq.com/blog/gbp-posts-vs-local-services-ads https://gopostiq.com/blog/gbp-posts-vs-local-services-ads Mon, 07 Sep 2026 13:52:37 +0000 Local Services Ads buy the impression. The profile behind them is what turns it into a call, and it is the part nobody is maintaining. How to make before-and-after posts without hiring a photographer https://gopostiq.com/blog/before-and-after-without-a-photographer https://gopostiq.com/blog/before-and-after-without-a-photographer Tue, 01 Sep 2026 13:52:37 +0000 The most persuasive post a remodeler can make costs nothing to produce, and it fails for exactly one reason: nobody took the day-one photo. You're off the tools. So who does the marketing? https://gopostiq.com/blog/off-the-tools-who-does-the-marketing https://gopostiq.com/blog/off-the-tools-who-does-the-marketing Wed, 26 Aug 2026 13:52:36 +0000 Somewhere around a million a year you stop swinging a hammer and start running a business. Marketing is the job that nobody picks up, because it belongs to nobody. You already take the photos. Here's how remodelers turn them into marketing. https://gopostiq.com/blog/jobtread-photos-into-marketing https://gopostiq.com/blog/jobtread-photos-into-marketing Sat, 22 Aug 2026 13:52:36 +0000 Every done-for-you marketing service dies chasing the contractor for photos. A JobTread shop has already solved that problem as a side effect of running the job. Your Google Business Profile hasn't posted in eight months. Here's what that costs. https://gopostiq.com/blog/google-business-profile-dormant-what-it-costs https://gopostiq.com/blog/google-business-profile-dormant-what-it-costs Tue, 18 Aug 2026 13:52:36 +0000 A dormant Google Business Profile still shows your reviews. What it stops showing is any sign you are working this week, and that is the part a homeowner is reading.