What Is a Project Story Arc?

A project story is one job posted as a sequence rather than a single photograph: demolition, framing, rough-in, tile, the reveal. Posted in order, over the weeks the job actually runs.

Why it beats a finished photo

A finished kitchen shows a homeowner what you can do. A project story shows them what it is like to have you in the house: that the job moved, that somebody was there every week, that it finished.

That is the anxiety a remodeling customer actually has. Not “will it look good” but “will these people disappear on me in week three.”

What it takes

Nothing your crew is not already doing. A wide shot on day one – the same one a before-and-after needs – a few progress photos as the trades come through, and a proper set at the end. The arc is already on the phone, usually in JobTread; what is missing is somebody to post it in order while the job is running.

That is the part PostIQ automates.

Where it lands

The sequence works on social, and the same photographs belong on the Business Profile, which is what a homeowner checks when they search your name. The National Association of the Remodeling Industry is a reasonable place to start on the standards the work itself should meet.

The bottom line

Photograph from one position at each stage and post in order. A reader who follows a job from demolition to reveal has watched you work for a month, which is a great deal more than a gallery of finished rooms achieves.