2 min read
GBP posts vs Local Services Ads: which one you are actually paying for
You already know your cost per lead from LSAs. That number makes the profile decision obvious.
Residential HVAC · Service and replacement · Maintenance plans
You have 900 reviews and zero posts.
Your Google Business Profile is the most valuable thing you own online, and it has been dormant since the last time someone in the office remembered it. We post to it every week, from your own work and your own reviews, and we show you what happens to the calls.
From the job
A photo your crew
already uploaded
Instagram
Kitchen, Manalapan
Cabinets in, tile Thursday.
Lic. #13VH00000000
How it works, drawn. Posts from real customer jobs go here once they are cleared for use.
Where the calls come from
Your Google Business Profile is doing the deciding.
Someone with no heat searches, sees three companies, and picks one. The badge gets you listed. What gets you chosen is the profile that looks alive: recent posts, recent photos, answered questions, and reviews that are obviously current. A profile that has not been touched since spring reads as a company that might not answer.
The calendar does your planning
The posts write themselves, twice a year.
Nobody thinks about a furnace in August or a condenser in January, and the week they do, every company in the county is booked. A profile that has been posting through the shoulder season is the one that comes up already looking busy and already looking current when the first cold night arrives.
Weekly posts
Seasonal work, emergency availability, the job your tech finished this morning.
Your reviews, put to work
A five-star review is content. We turn the good ones into posts, in the customer's words.
Photos from real calls
A furnace is a furnace, but a clean install with your van in the frame is proof.
The comparison you already understand
Cheaper than one lead a week.
You already spend on Local Services Ads or pay-per-click, and you know within a few dollars what a lead costs you. PostIQ is a line item under that, on a channel you are already paying to be found on and not using.
Written for HVAC companies
Read before you decide
3 min read
Your Google Business Profile hasn't posted in eight months. Here's what that costs.
The profile is where your next call comes from, and most contractors have not touched theirs since last year.
Terms
Worth knowing
- ServiceTitan
- Field service management software aimed at larger residential HVAC, plumbing and electrical contractors, with dispatch, marketing attribution and reporting built in.
- AI chatbot
- A chat window on your website answering visitors' questions with an AI model, usually with the goal of capturing a name and number.
- AI Overviews
- The AI-written answer Google shows above the ordinary search results, assembled from pages it has crawled and frequently citing a handful of them.
- AI photo tagging
- Software that looks at job site photographs and labels them automatically — by phase, trade, room, condition or damage — so they can be found later without anybody sorting them.
- AI receptionist
- Software that answers your phone in a synthetic voice, works out what the caller wants, and books, qualifies or routes the call without a person on the line.
- AI review response
- Software that drafts replies to customer reviews, usually inside a reputation platform, for a person to approve or send automatically.
Questions
The ones we get asked
Our photos are boring. It is a water heater in a basement.
They are, and it does not matter here. On a Google profile the job of a photo is to prove the work is real and recent. Nobody is browsing your feed for inspiration; they are deciding whether to call you in the next four minutes.
Do you touch our reviews?
We never write, solicit or reply to a review as you without asking. We use the reviews you already have as material for posts, in the customer's own words.
We already pay an agency.
Then ask them when they last posted to your Google profile. If the answer is months, this is the gap. We are not trying to replace paid search.
Not what you do?
The other business types we write for
Two minutes on the phone is enough to know.
Tell us what you build and where. We will tell you what we would post, and what it would cost.
By location
Where we work
What marketing for HVAC Companies looks like in each area we cover.