2 min read
GBP posts vs Local Services Ads: which one you are actually paying for
You already know your cost per lead from LSAs. That number makes the profile decision obvious.
Service plumbing · Repipe · Water heaters · Drain and sewer
Three plumbers come up. One gets the call.
Nobody shops for a plumber. They search once, at the worst possible moment, look at three profiles for about forty seconds, and dial. Everything that decides it is on a page you have not logged into this year.
From the job
A photo your crew
already uploaded
Instagram
Kitchen, Manalapan
Cabinets in, tile Thursday.
Lic. #13VH00000000
How it works, drawn. Posts from real customer jobs go here once they are cleared for use.
Where the calls come from
Your Google Business Profile is doing the deciding.
A homeowner standing in two inches of water is not reading your website. They are looking at the three results beside the map and picking the one that looks like it is open, staffed and working today. Recent posts and recent photos are what say that, and they are the one thing on a profile you control completely.
What to post when the work is invisible
Nobody wants to look at a drain. They want to know you showed up.
Plumbing photographs badly and it does not matter. The post is not there to be admired; it is there to prove the work was real, recent and finished. A clean install, a tidy work area, a van in the frame and a caption saying what failed and what fixed it does more for a homeowner at eleven at night than any amount of design.
Nothing to manage
Your office manager does not get another login.
No dashboard, no content calendar to approve, no weekly call. We pull the photos from the jobs you already document, we write the posts, and they go out. You get a text before they do.
Written for Plumbers
Read before you decide
3 min read
Your Google Business Profile hasn't posted in eight months. Here's what that costs.
The profile is where your next call comes from, and most contractors have not touched theirs since last year.
Terms
Worth knowing
- ServiceTitan
- Field service management software aimed at larger residential HVAC, plumbing and electrical contractors, with dispatch, marketing attribution and reporting built in.
- AI chatbot
- A chat window on your website answering visitors' questions with an AI model, usually with the goal of capturing a name and number.
- AI Overviews
- The AI-written answer Google shows above the ordinary search results, assembled from pages it has crawled and frequently citing a handful of them.
- AI photo tagging
- Software that looks at job site photographs and labels them automatically — by phase, trade, room, condition or damage — so they can be found later without anybody sorting them.
- AI receptionist
- Software that answers your phone in a synthetic voice, works out what the caller wants, and books, qualifies or routes the call without a person on the line.
- AI review response
- Software that drafts replies to customer reviews, usually inside a reputation platform, for a person to approve or send automatically.
Questions
The ones we get asked
We do mostly emergency work. Does posting even help?
It helps exactly where emergency work is decided: the profile someone reads in the ninety seconds before they dial. It will not build you a following, and we are not going to pretend otherwise.
Who takes the photos?
Your techs, on the phone already in their pocket, the way they photograph a job for the invoice. We work from what is already being taken.
How do we know it is working?
Profile views, calls and direction requests, from Google's own numbers, against a baseline we take the week we start. Sixty to ninety days before the trend is worth reading.
Not what you do?
The other business types we write for
Two minutes on the phone is enough to know.
Tell us what you build and where. We will tell you what we would post, and what it would cost.
By location
Where we work
What marketing for Plumbers looks like in each area we cover.