2 min read
GBP posts vs Local Services Ads: which one you are actually paying for
You already know your cost per lead from LSAs. That number makes the profile decision obvious.
Service · Panel upgrades · EV charging · Generators
Half your work is now researched before it is bought.
A service call is decided in ninety seconds. A panel upgrade, a generator or an EV charger is decided over a week of reading, and the homeowner doing that reading is looking for somebody who has clearly done it before.
From the job
A photo your crew
already uploaded
Instagram
Kitchen, Manalapan
Cabinets in, tile Thursday.
Lic. #13VH00000000
How it works, drawn. Posts from real customer jobs go here once they are cleared for use.
Two different buyers
The considered jobs are won on the profile, days before the call.
Nobody researches a tripped breaker. They very much research whether to put a charger in the garage, what a panel upgrade costs, and whether the wiring in a 1962 house is a problem. Photographs of that exact work, posted as you do it, are what make a homeowner decide you are the one who has done it before.
Where the calls come from
Your Google Business Profile is doing the deciding.
For the service half of the business, the profile is the whole decision: three results beside the map, forty seconds, and a dial. Recent posts and photographs are what separate the company that looks staffed from the one that looks like it might have closed.
Compliant by default
Your license number goes on every asset.
Several states require a license number in contractor advertising, and it is precisely the kind of thing that gets left off a post made in a hurry. We composite it, with your phone number, onto everything we publish, so the requirement is met by the process rather than by somebody remembering.
Written for Electricians
Read before you decide
3 min read
Your Google Business Profile hasn't posted in eight months. Here's what that costs.
The profile is where your next call comes from, and most contractors have not touched theirs since last year.
Terms
Worth knowing
- ServiceTitan
- Field service management software aimed at larger residential HVAC, plumbing and electrical contractors, with dispatch, marketing attribution and reporting built in.
- AI chatbot
- A chat window on your website answering visitors' questions with an AI model, usually with the goal of capturing a name and number.
- AI Overviews
- The AI-written answer Google shows above the ordinary search results, assembled from pages it has crawled and frequently citing a handful of them.
- AI photo tagging
- Software that looks at job site photographs and labels them automatically — by phase, trade, room, condition or damage — so they can be found later without anybody sorting them.
- AI receptionist
- Software that answers your phone in a synthetic voice, works out what the caller wants, and books, qualifies or routes the call without a person on the line.
- AI review response
- Software that drafts replies to customer reviews, usually inside a reputation platform, for a person to approve or send automatically.
Questions
The ones we get asked
Is this worth it if we are mostly commercial?
Less. Commercial work comes from relationships and bid lists, and we would rather tell you that now than take the money. If you have a residential service arm, this is aimed at that.
Can you post about code changes?
We can, and we cite the source when we do. What we will not do is state a code requirement the piece cannot point at, which is a rule the whole system is built around.
What about EV charger manufacturer programs?
If you are on one, that is a genuine trust signal and it belongs on the profile. We will put it there.
Not what you do?
The other business types we write for
Two minutes on the phone is enough to know.
Tell us what you build and where. We will tell you what we would post, and what it would cost.
By location
Where we work
What marketing for Electricians looks like in each area we cover.